LONDON, UNITED KINGDOM: Former England football boss Steve McClaren has at last won something, bagging the Plain English Campaign's "Foot in Mouth Award" for a priceless piece of sporting wisdom, the group said.

McClaren, sacked last month after England's failure to qualify for next year's European Championships, won the award for his assessment of Manchester United and England striker Wayne Rooney's considerable abilities.

"He is inexperienced, but he's experienced in terms of what he's been through," he said.

McClaren takes the title from supermodel Naomi Campbell, who won last year with her patriotic declaration: "I love England, especially the food. There's nothing I like more than a lovely bowl of pasta."

The Plain English Campaign, a pressure group campaigning for clarity in the written and spoken word, organises annual awards to recognise clear language from public bodies and the media.

There were seven winners this year of the "Golden Bull" category, which highlights impenetrable or inappropriate use of jargon or as the Plain English Campaign puts it: "The worst examples of written tripe."

They included a sign from the British airports operator at London Gatwick stating: "Passenger shoe repatriation area only."